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DAN THOMAS MARKETING

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DAN THOMAS MARKETING

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THE HYBRID ADVANTAGE

I'm not a traditional Creative, Strategist or Business Lead. I'm a combination of all three, with 30 years experience across the full spectrum.

COMMERCIAL DISCIPLINE: Trained in Account Management at Saatchi & Saatchi, BBH, and RKCR/Y&R London. I understand P&L, client realities, and what it takes to get great work approved.
CREATIVE EXECUTION: I've written national TV campaigns (Westinghouse), produced 50+ documentary films, ghost-written bestsellers, and authored children's books. I don't just write the brief; I can execute the work.
STRATEGIC COMPRESSION: I specialise in distilling complex business goals into singular, memorable narratives. This is the methodology behind my book, The One Line Strategy.

WHAT I BRING

I bridge the gap between commercial requirements and creative possibilities. This helps ensure the output is commercially sound without sacrificing creative ambition - preventing strategic drift and delivering work that works.

SELECTED WORK

A couple of examples that demonstrate brand strategy and creative execution:

WESTINGHOUSE – NATIONAL TV CAMPAIGN

Role: Strategy & Creative Lead

Result: Scored top 3% for brand appeal, talkability and purchase intent (Millward Brown). Ran unchanged for 4 years.

ALL ABOUT ME FILMS – PRODUCTION AT SCALE

Role: Creative Director & Executive Producer

Result: Built production brand from zero. 50+ films delivered with 30+ consecutive 5-star reviews and 8,000+ social media followers.

THE GAP IN THE MARKET

Most marketing leaders outsource the "making." That creates vague briefs, inflated budgets, and creative work that drifts from strategy.

Because I understand how the work actually gets made, I lead differently:

Sharper Briefs: I give teams direction they can actually use
Grounded Budgets: I know what production costs, so I don't get oversold
Strategic Protection: I can identify ideas that will scale and protect them through the boardroom

HOW I GOT HERE

1. AGENCY: Blue-Chip Training, Real Results

Saatchi & Saatchi - BBH - RKCR/Y&R – London
I trained as an account handler at Saatchi & Saatchi, BBH, and RKCR/Y&R. That’s where I learned discipline, process, and what it takes to deliver at scale.

2. EXECUTION: Building at Scale

ALL ABOUT ME FILMS
Built a direct-to-consumer brand from nothing. To date it has delivered 50+ films, earned 30+ consecutive 5-star reviews, and built an 8,000+ social media following. Almost entirely grown through storytelling, content marketing, and customer advocacy.

Website at allaboutmefilms.com.au

ONE CLEAR STORY
Most business strategy isn't wrong; it's forgotten. It's too complex to remember, so it doesn't get applied. It lives in decks, gets interpreted differently across teams, and slows execution.

As Principal Consultant, I developed a methodology that compresses your strategy into one memorable line: a 12-15 word "North Star" that drives faster, more consistent decisions.

The Process:

Strategic Compression: Distilling your core strategic choice into Problem → Promise → Proof
Alignment & Testing: Pressure-testing with the "three people test" and "seven second test"
Installation: Building decision-making tools that connect daily choices back to strategy

The result: Strategy that lives in people's heads, not documents. Decisions get faster. Teams align. Execution becomes coherent.

Website at oneclearstory.com.au

3. STRATEGIC THINKING: The One Line Strategy

I wrote and published a 20,000 word business strategy manual that codifies the compression methodology I use at One Clear Story. It demonstrates how to turn complex business goals into singular, actionable narratives that teams can actually use.

(Get your free copy of the book HERE.)

4. BRAND LEADERSHIP: Julia Morris Brand (2007–2021)

For more than a decade I helped shape and grow Julia Morris’s brand. I wrote national campaigns (Westinghouse, Homestar), scripted Logie Award skits, and ghost-wrote her bestselling book.

CAREER SNAPSHOT

CAREER SNAPSHOT

One Clear Story (2025–Present) – Principal Consultant

All About Me Films (2022–Present) – Creative Director & Executive Producer

Julia Morris Brand (2007–2021) – Creative Director & Brand Manager

London Agencies (1995–2006) – Saatchi & Saatchi, BBH, RKCR/Y&R; clients across FMCG, tech, automotive

Other creative:
- 3-book deal with Scholastic (2026–27)
- Author of The One Line Strategy
- Ghost-writer of a bestselling book
- Logie Award skits writer

Education: MBA (Cardiff University), BA Philosophy (Leeds)

WHAT I'M LOOKING FOR

Director of Brand Strategy, Head of Brand, Brand Director, Marketing Director, or Creative Director roles.

I work best in organisations with creative and strategic ambition: teams that want to make bold work, and value a leader who speaks the languages of both commercial planning and creative making.

LET’S TALK

If you’re looking for someone who can think strategically, execute creatively, bridge the gap between business needs and memorable work, I'd love to talk.

EMAIL

PHONE

Dan Thomas

danthomas@me.com • 0403 502720

LinkedIn: linkedin.com/in/dan-thomas-90282714