1. AGENCY: Blue-Chip Training, Real Results

Saatchi & Saatchi - BBH - RKCR/Y&R – London
I grew up in some of the world’s most famous advertising agencies, working on brands like LEGO, McDonald’s, Virgin, Jaguar, Disney, Colgate, The Times. That’s where I learned discipline, process, and what it takes to deliver at scale.

Westinghouse – National TV Campaign
I wrote and directed the strategy and creative for Westinghouse Australia’s 2014-18 campaign. Millward Brown tested it in the Top 2% for purchase intent, Top 3% for appeal and talkability, Top 4% for enjoyment. It ran for four years unchanged; a testament to the campaign’s effectiveness.

2. FOUNDER: Building From Scratch

All About Me Films
I built a direct-to-consumer brand from nothing. To date it has delivered 50+ films, earned 30+ consecutive 5-star reviews, and built an 8,000+ social media following. Almost entirely grown through storytelling, content marketing, and customer advocacy.

One Clear Story
Most business strategy never gets used. I founded a consultancy that helps companies compresses complex strategy into one line everyone can remember, with simple systems to actually install it.

3. WRITER: Story as a Strategic Edge

Julia Morris Collaboration (2007–2021)
For more than a decade I helped shape and grow my ex-wife Julia’s brand. I wrote national campaigns (Westinghouse, Homestar), scripted Logie Award skits, and ghost-wrote her bestselling book.

Scholastic Book Deal
I’ve also signed a three-book children’s deal with Scholastic (2026–27), showing how story and voice can work across very different audiences.

4. OUT OF THE BOX: Bold Ideas That Cut Through

The One Line Strategy
I wrote and published a 20,000 word business strategy manual that codifies the methods I use at One Clear Story. It’s not just a book, it’s intended as a category-creation tool, and acts as a high-value lead magnet for the right clients.

JMOFest
I needed to keep Julia’s brand visible in Australian media while we were living in the US, and came up with JMOFest - The Julia Morris Film Festival; a cheeky TropFest parody featuring Julia Morris masks. Over 2 years, it generated over 200+ entries, tens of thousands in earned media, and raised $25K for breast cancer research.

WHY MY BACKGROUND HELPS YOU

I learned structure and rigour in agencies like Saatchi & Saatchi and BBH. As a founder I’ve had to be scrappy, make quick decisions, and build businesses without large budgets.

I can put frameworks around ideas, but I can also do the work myself: from writing and directing to editing in Final Cut Pro or building a site in Squarespace.

I also believe good creative has to do both: connect with people and support the numbers. That’s why I focus on work that earns attention and makes a difference commercially.

30 YEARS OF BRAND AND CREATIVE LEADERSHIP

I've worked on campaigns for some of the world's most iconic brands:

CAREER SNAPSHOT

One Clear Story (2025–Present) – Founder & Principal Consultant

All About Me Films (2022–Present) – Founder & Creative Director

Julia Morris (2007–2021) – Brand development, campaigns, book, skits

London Agencies (1995–2006) – Saatchi & Saatchi, BBH, RKCR/Y&R; clients across FMCG, tech, automotive

Other creative:
- 3-book deal with Scholastic (2026–27)
- Stand-up comic (Observer #1 pick, Edinburgh Festival)
- Ghost-writer of a bestselling book
- Logie Award skits writer

Education: MBA (Cardiff University), BA Philosophy (Leeds)

Tools: Final Cut Pro, Canva, GA4, Meta Business Suite, Squarespace, ChatGPT/Claude/Gemini

WHO I LOVE WORKING WITH

Purpose-driven organisations that value creativity and strategy equally
Scale-ups that need C-suite thinking and founder-style execution
Teams that reward entrepreneurial thinking and bold ideas

LET’S TALK

If you’re looking for someone who can think strategically, execute creatively, and roll up their sleeves to get work done, I'd love to talk.

EMAIL ME

DOWNLOAD CV

Dan Thomas

danthomas@me.com • 0403 502720

LinkedIn: linkedin.com/in/dan-thomas-90282714